Interactive and Multimedia Artwork

multimedia and interactive digital sculpture

ARTZU projects is at the forefront of interactive artwork, incorporating cutting-edge technology to provide state of the art visual, interactive and immersive experiences.


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ARTZU Projects in Landscape Middle East Magazine: Sculpting Landmarks

Landscape Middle East Magazine

Landscape Middle East Magazine featured ARTZU Projects as the major art consultant working in the region.

The Middle East is one of the most exciting, emerging urban landscapes anywhere in the world. This is where retail, residential, tourism and leisure – and culture – all stunningly come together as integral elements of the wider master plan.

“We’re very proud and feel we have made a major contribution to shaping the contemporary, cultural landscape of the region,” says Nick Betney, Founder and MD of ARTZU

Download the full article here: Landscape Middle East


















































Creating Landmark Destinations with Public Sculpture


The impact of iconic sculpture cannot be understated in urban planning.  The creation of landmark locations, and the factors which make them work so effectively, can be seen with numerous sculptural examples: Nelson’s Column (Trafalgar Square, London), Statue of Liberty (USA), Angel of the North (England), The Kelpies (Scotland), the Seed Cathedral (Shanghai EXPO, 2010) and Cloud Gate (‘The Bean’ in Millennium Park, Chicago).

What all these examples have in common is their ability to bring people together, create social well-being, identity and cohesion.  They create a sense of community, whilst raising the profile of the city as ‘a destination’ for locals and tourists alike.

“Not only does it firmly place a location on the map, it generates high-value revenue flows into the city or region’s economy through feeding into the tourism economy, and finally, above all, it lends a human dimension to the built environment. What’s not to like?” Nick, ARTZU Projects MD, concludes.


Iconic Sculpture Angel of the North






































Coup for ARTZU Projects in Abu Dhabi: ‘Future Landscape & Public Realm’

Abu Dhabi Art Consultant


Future Landscapes logo

ARTZU Projects is proud to announce our participation in an exciting event, Future Landscape & Public Realm Conference, in Abu Dhabi (capital of the UAE) in February 2015. We were invited to present our expertise and ideas for advancing the creation and development of Abu Dhabi’s public spaces.

“This provided us with a really stimulating platform to share our ideas for taking forward this agenda in one of the most dynamic city developments in the world. You just have to look at what’s happening there, with the Cultural District on Saadiyat Island, Yas Island and other mega-projects,” observed Nick Betney, ARTZU’s Founder and MD.

The event ARTZU_Projects_Abu_Dhabi_Future_Landscapesbrought us together with many of the leading actors, shaping the rapidly emerging city and urban landscape, in this most dynamic part of the world. Specialists in their respective disciplines from companies like ARUP, Atkins Global, AECOM, Perkins+Will and SWA gathered to discuss the trends, key challenges, projects and opportunities in Abu Dhabi to support the vision and goals of the ‘Abu Dhabi 2030 Plan’.

“They’ve achieved an enormous amount already and have hugely ambitious plans going forward,” noted Charles Blair of ARTZU Projects.

With 17 years’ experience – including a decade in the Gulf – working with cutting-edge companies such as Benoy, Emaar and Atkins in the UK and the Middle East, ARTZU Projects were asked to discuss the application of artwork in the urban landscape.

Charles Blair, Head of International at ARTZU Projects, focused on the central role of ‘ARTSCAPE’: the process of selecting, commissioning and installing artwork, integrated into urban planning, to connect people with their built environment.

The crucial ingredient that ‘Artscape’ can bring to any environment is the creation of a cultural identity by defining public spaces and giving a sense of community through the introduction of artwork.  ARTZU projects view the role of artwork within cities as pivotal in the development of economic, social and cultural hubs which promote and sustain creative energy and well-being.

With this is mind, Charles traced the history of artwork in urban planning and design, from the historic to the contemporary, in different parts of the world, beginning with the example of SportCity in Manchester.




































Etihad Stadium: Art and Architecture

Etihad Stadium Sculpture Manchester


ARTZU Projects MD, Nick Betney, explains the nature of art consultancy and the role artwork can play in urban planning and architecture.